I styled our campaign shoot with Jasmine Tookes

and here's what I bought

When it was time to launch the Lili Claspe x Jasmine Tookes collection, everyone on the team assumed I’d be styling the campaign—because, well, I usually do. This time, I thought, “Let’s switch it up and hire a stylist!” I wanted to focus on my creative director role. But, of course, our shoot date landed right in the middle of Paris Fashion Week. So, here I was, juggling both the campaign and the e-commerce shoot from Nashville—without a proper fitting. Very on brand.

Honestly, I was beyond excited to bring this vision to life. I had two killer anchor looks in mind, and everything else would just be the cherry on top. So, I gave my credit card a pep talk and hit the world wide web. Our inspiration? The 90s' most iconic runway vibes—think vintage Ralph Lauren meets present-day Saint Laurent. I envisioned a foggy, moody, and dewy location, and just like that, our campaign had a lewk and who better to reach out to than my incredibly stylish friend, Mary? She has THE most iconic jacket collection I know—like, truly legendary. I hit her up, and she was like, “Say less.” About an hour later, I was knee-deep in leather goods, living my best life. Plus, she even flew out to help me style both shoots—a total gem.

some inspo for wardrobe

Once I nailed down the direction, I created a mood board followed by an options deck. An options deck is KEY for me when styling a campaign. I then sent real-life options to Jasmine for her input, because collaboration is everything!

options deck sent to Jasmine

For campaigns, I usually aim for 4-6 looks, while e-commerce typically gets 2-3. Here’s what we came up with:

• Swing Look: Magda Butrym just launched their fall collection, and it was immaculate. The moment I saw this dress, I knew I wanted to pin our Eloise Brooch to it. I kept this look super simple to let the jewelry shine. Some brands tend to overload on jewelry, thinking it elevates the image, but all they’re really doing is crowding the product. Less is definitely more when it comes to showcasing your pieces.

  This was look one:

  • The Dress the scarf comes with the dress, adding the most chic touch.

  • The Cuffs we layered two cuffs for a modern vibe.

  • The Brooch the tiny stand out piece that ties it all together

• Iconic Black Dress Look: Enter another stunning piece from Magda Butrym for look number two:

  • The Dress A literal work of art. This dress was everything I had hoped it would be and more.

  • The Tights They made every look we tested pop.

  • The Shoes Thanks Mary!

  • The Brooch I loved seeing this piece come to life with this look

  • The Gloves Don’t sleep on these gloves from Amazon!

• Blazer in the Garden Look: Mary to the rescue with this amazing oversized blazer from The Frankie Shop, here’s look three:

  • The Blazer this exact one is sold out but here’s a similar find for you!

  • The Boots The boot of the season, mark my words.

  • The Earrings Compliments the belt so well 🤎

  • The Belts we layered two in a size medium

• Ralph Lauren inspired Look: I pulled this dress from my personal wardrobe.

  This is look four:

  • The Dress is from DISSH and is no longer available, Boo!

  • The scarf pretty great quality for the price, we loved it so much that we included it in our PR boxes!

  • The Belt The Eloise offers endless styling options.

  • The Rings we layered two here and honestly through out the entire shoot

• The YSL Look of Our Dreams: no notes here just look number 5 being a total slay:

  • The Dress I pulled this Helsa dress from my personal wardrobe. It has that perfect silhouette that just hugs in all the right places.

  • The Sweater Holy shit this sweater is STUNNING.

  • The Jacket YSL, swooon. Mary, our saint.

  • The Ring A simple yet striking addition to elevate this look.

  • The Earrings the sister pair to the ring

And there you have it—five looks that totally nail the vibe of the Lili Claspe x Jasmine Tookes collection. Each outfit is the perfect blend of Saint Laurent and Ralph Lauren with a modern twist, inspired by those iconic 90s styles while keeping it fresh for today. I’m beyond proud of this collection, and the team was an absolute dream to work with.

Shop it all HERE!

xo, Stephie